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The #1 thing that I hear bloggers complaining about is lack of traffic.
Bloggers are dreamers and the reason we start blogs in the first place is to make a difference.
To inspire and to change…
So when we spend months on end planning and creating, learning, (tearing our hair out), and networking only to have people not read our blogs, we feel extremely frustrated.
It’s totally understandable!
However, no matter how smart or how great a change agent we are, people ain’t just going to land on your site without you seriously promoting it first.
I’ll admit that Blogging Freedom isn’t my first rodeo and as I reflect back over my failures *ahem* learning experiences, I realized that my problems were that,
- I wanted success to come in 3 months
- I had no set goals. I was just gunning it!
- I wasn’t organized
- Poor boundaries…
SO, if you want to drive massive traffic or increase your blog’s visibility like whoa, then you need to plan, focus, and commit to that goal.
Expect that it will take 6-12 months of trial and error, networking, and hard-work to get the results that you want.
OK..with that being said, here’s how to put your visibility on steroids.
First off, what exactly is content marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. – Content Marketing Institute
Many people mistake content marketing as blogging but content marketing encompasses so much more than that.
To put it simply, content marketing is that whole funnel system thing everyone keeps talking about.
Your blog is only the very top of the funnel and is the first step to attracting and retaining visitors.
Read this amazing and detailed article about content marketing by Digital Marketer
Creating a Distribution List for Your Blog Posts
Why is knowing the concept of content marketing important and/or relevant to this post?
Because I always believe that you need to understand why you’re doing something and why you want a particular goal versus just doing something because someone told you it was a good idea.
Spreading your blog in several different places after your publish an article builds awareness, and then once people are aware of you, they’ll hopefully come back to your blog over and over again, subscribe to your email list and eventually become a loyal customer.
OK, let’s get real, distributing your blog in several different places every time you write a post is tedious as hell but I believe that if you are organized, you can save time and be more efficient with the process.
Find a list of 20 or more places to distribute your blog post after you hit publish. Here’s a list of 30 places:
- Facebook Page
- Facebook groups (I have a list of 30 Facebook groups I can distribute my blog post in).
- Google+ Communities
- Google+ Collections
- LinkedIn Profile
- LinkedIn Pulse
- LinkedIn Groups
- Quora Blogs (Just found out that they implemented a blog function today!)
- Pinterest Group Boards (I’m part of 20+ group boards and have a personal goal of joining 100 altogether!)
- Your Email List
- Reach out to industry experts that you mention in your blog posts
- Link Ups / Link Parties
- Boost the News
- Inbound – A sharing site for digital marketers
- Growth Hackers – Another sharing site for digital marketers
- Pingler – Submit your blog post to the search engines for free.
- Sniply – Add a small call-to-action to every link you share on social media. So if you share a really cool article from someone else’s blog, have a call-to-action at the bottom that entices the reader to visit your own blog.
This is really more than 30 places since on social media, you can join dozens of groups and extend your social media reach even further.
Also a couple of tips to help you curate your list:
#1 – This is not a definite list. Please let me know of any other sites where you can promote your stuff in the comments below.
#2 – Don’t get caught up in trying to promote everywhere. With all the new platforms coming out nearly everyday, I don’t have time to learn how to use all of them nor are all of them going to be suitable for your content. Pick the ones that are easiest to use for you.
#4 – I didn’t link up to all of the sites in the list above. Google it guys…as bloggers we have to cultivate the skill of “Googling” or you just won’t make it.
Make a simple spreadsheet with the name of the places you plan on distributing to.
Also set a time to every week or every day to publish your blog post to all the places.
Don’t do too much at once. Make your schedule sustainable and stick to it!
Don’t be annoying…
Please don’t be a spammer. Contribute and make authentic relationships online. Once people see that you’re a real person, they’ll trust you and want to connect with you.
Getting traffic is not hard or even difficult to implement, but it does take a lot of work. I’ve realized that blogging takes a LOT of work and if you can’t be in it just to make money.
The truth is you probably won’t make money for a long time and you have to be able to keep pushing through.
I hope that you find the list above helpful and as always, please share, share share.